Corporations can work five times harder and spend five times more money to gain new customers, or they can keep the ones they have.
The source of the most powerful form of marketing— word of mouth—is within the walls of every company. It’s called loyalty, and successful leaders know its value.
Drawing on more than 25 years as an expert in the field, author Dianne M. Durkin shows you how to build a loyalty-driven organization from the inside out, based on this deceptively simple formula:
What magnetism is consists somewhat of a mystery. One thing that is certain is it has special properties that create a force that attracts objects. The same is true with leadership. Magnetic Leaders create a force that acts at a distance and attracts and retains the right people, at the right time in the right place.
Magnetic Leaders know how to energize the inner power of their organizations despite the outer pressures.
Dianne Durkin’s book defines this irresistible force of good leadership and define the differences between charismatic leadership and magnetic leadership. In this book, readers will learn what makes Magnetic Leadership: The R.E.A.L. Approach, Attracting, Retaining, Engaging and Attracting Loyalty how its magnetism creates results of increased productivity and profitability. With a quick 10 question assessment you will be able to determine your Level of Magnetic Leadership as well as strategies and techniques on how to increase your magnetism.
“If you’re ready to be a magnetic leader and empower those you lead,
then read and absorb the strategies in this brilliant book by Dianne!”
Featured on ABC’s Hit TV Show, “Secret Millionaire”
Co-Author, “Chicken Soup for the College Soul”