It costs 10 times more to gain a new customer than it does to keep an existing customer.
- Employee and customer retention
- Innovation, creativity, and differentiation in the marketplace
- Developing an integrated infrastructure and process for future growth
A consulting and training firm, Loyalty Factor increases productivity and profitability by providing individually tailored consulting and training services that enhance employee, customer and brand loyalty. By engaging all constituencies and helping them clearly understand the vision, strategic direction and values of the organization, Loyalty Factor's comprehensive offerings develop a corporate culture of employee commitment and provide a proven process for maximizing employee productivity and increasing profitability. This process builds loyalty from the core of the company; thereby lasting the "test of time".
Employee Loyalty Drives Customer Loyalty, which drives Brand Recognition
- For organizations to be successful, they need to ensure they are integrated around products, distribution, customers, organizational efficiency and engaged employees.
- Employees are the most valuable asset of a company and need to be valued and validated through programs and processes that help them grow both personally and professionally.
- Increased productivity and profitability are driven by establishing strategic positioning for future growth, communicating this positioning to all constituencies, and ensuring every individual understands their contribution to the overall success of the company.
Our processes and training programs build momentum and trust in an organization through engagement and empowerment.
President and Founder of Loyalty Factor, Dianne Durkin has over 25 years of experience in finance, direct sales, international marketing and training and development. She has held Vice President of Marketing and Presidential positions with companies like Gulf Oil, Digital Equipment Corp, Corporate Branding Partnership and ASTEA International. She has also founded and sold two companies. Dianne has built a reputation as one who can quickly assess the core issues within a company and outline their impact on the organization and its profits, productivity and people. Dianne’s combination of executive management and entrepreneurial skills has proven very beneficial in helping major corporations and small enterprises achieve maximum results.
Loyalty Factor employs a combination of full-time and virtual consultants, allowing us to choose the right talent to meet our client's needs. We have access to over 50 senior consultants with both domestic and international experience in a vast range of areas including acquisition integration, change management, organizational redesign, sales, strategic marketing, teambuilding, leadership/management development and customer relationship training.
Loyalty Factor is continually searching for new and vibrant talent to add to our diverse team of professionals. If you possess high-caliber skills and share Loyalty Factor's vision and values, please forward your resume for consideration.
Loyalty Factor is known for its commitment to meeting its clients' goals and objectives. We have worked successfully with clients in a wide-range of industries and are known for creating high impact, innovative and fun programs that provide lasting results. A partial list of our 100% referenceable account base includes:
The source of the most powerful form of marketing— word of mouth—is within the walls of every company. It’s called loyalty, and successful leaders know its value.
Drawing on more than 25 years as an expert in the field, author Dianne M. Durkin shows you how to build a loyalty-driven organization from the inside out, based on this deceptively simple formula: Employee loyalty drives customer loyalty, which drives brand loyalty.
Durkin’s new book, THE LOYALTY ADVANTAGE outlines the five essential steps to building the Loyalty Advantage process, shows CEOs and mid-level managers how they can make or break a loyalty initiative, and provides a guide for managing in times of large-scale change or crisis.
THE LOYALTY ADVANTAGE features case studies from some of America’s most-admired and best-managed companies—including Amgen, Best Buy, Green Mountain Coffee, KitchenAid, Kronos, Southwest Airlines, Tiffany, Timberland, and Whole Foods. Packed with proven methods for translating allegiance into bottom line results, this timely and practical book shows the power of loyalty in action!
Check it out at Amazon.com.