• The key to keeping customers satisfied and loyal is to value and train employees while making them an integral part of corporate success.

  • Employee loyalty builds customer loyalty, which builds brand loyalty. It’s as simple - and as difficult - as that.

  • 78% of consumers say their most satisfying experience occurred because of a capable and competent customer service representative.

  • Leadership is being the best you can be, and helping others be the best they can be.

  • Learn something every day. Never stop learning.

  • 25 of every 27 customers who have a bad experience fail to report it because they don’t believe anything will change.

  • The brighter you are, the more you have to learn.

  • It costs 10 times more to gain a new customer than it does to keep an existing customer.

  • 70% of organizational changes fail and these failures can be traced to ineffective leadership.

  • Change is constant. To implement change you must listen, engage, and empower individuals in the change process.

  • Companies Don’t Solve Problems.
    People Do.

  • Leadership IQ being equal, it is believed emotional intelligence – how we manage ourselves, our emotions and the emotions of others – accounts for 85 – 90% of what separates the most outstanding leaders from their peers.

  • If you want 1 year of prosperity, grow rice. If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people. – Chinese Proverb

  • A survey of 350 executives across 14 industries, 68% confirmed their companies experienced unanticipated problems in their change process. – International Consortium of Executive Development Research.

  • "High performing organizations are constantly focusing on improving their capabilities through learning systems, building knowledge capital and transformational learning throughout the organization.” - Ken Blanchard

  • The key to building a culture based on Trust and Personal Responsibility is getting all employees to be committed to the organization’s Vision and the Values That Build Trust.

  • No one of us is as smart as all of us – when teams function well, miracles happen.

  • Personally, I am always ready to learn, although I do not always like being taught. Winston Churchill

  • People are the core strategic asset. To be successful, a company must listen, involve, encourage, nurture, support, empower, and reward all its constituencies.

  • Effective coaching is a key method for increasing productivity and profitability in an organization. Recent studies have shown that 85% of the workforce wants holistic coaching so that they can continually improve and grow.

  • 85% of business leaders agree that traditional differentiators alone are no longer a sustainable business strategy.

  • The number one fear in the world is public speaking. “You” vs. “I” messages are powerful tools for capturing your audience’s attention.

  • The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor. Vince Lombardi

  • The great thing in this world is not so much where we are, but in what direction we are moving. Oliver Wendell Holmes

  • First, people don’t grow and change much unless they’re in a supportive environment where people know what they want to do and encourage them to do it.

  • It is estimated that 80% of mergers and acquisitions that occur today fail to meet initial expectations.

  • Corporations can work five times harder and spend five times more money to gain new customers, or they can keep the ones they have.

  • 50 – 70% of how employees perceive their organization can be traced back to the actions of one person – the leader.

Our President

President and Founder of Loyalty Factor, Dianne Durkin has over 25 years of experience in finance, direct sales, international marketing and training and development. She has held Vice President of Marketing and Presidential positions with companies like Gulf Oil, Digital Equipment Corp, Corporate Branding Partnership and ASTEA International. She has also founded and sold two companies. Dianne has built a reputation as one who can quickly assess the core issues within a company and outline their impact on the organization and its profits, productivity and people. Dianne’s combination of executive management and entrepreneurial skills has proven very beneficial in helping major corporations and small enterprises achieve maximum results.

Dianne is described as a visionary thinker that takes vision into reality, a true leader, a rare combination of creativity and strong business sense who quickly gets to the core issues and their impact on the organization, profits, productivity and people. Because of her unique blend of skills of finance, direct sales, international marketing, training and development, she incorporates Return on Investment thinking into all her processes and recommendations thereby showing measurable results to her clients.

Her effective style at all levels of an organization energizes people to overachieve personally and professionally, while at the same time providing an atmosphere of camaraderie and mutual respect.

Because of the combination of her skills, style and energy, she is continually sought after to guide companies into new markets and directions.

A graduate of RivierCollege, Ms. Durkin holds a Masters Degree in Mathematics from DuquesneUniversity. She has also completed advanced management programs at the University of Santa Clara and BabsonCollege.

As author of The Loyalty Factor (October, 2010) and The Power of Magnetic Leadership: It's Time to Get Real (June, 2011), she has been featured in The New York Times, Wall Street Journal, Fortune, USA Today, Investor’s Business Daily, The Boston Globe, among numerous other publications. She was also the subject of a cover story in Learning and Training Magazine and she appeared on National Public Radio and Bloomberg Television and Radio. Her writing has appeared in Master Salesmanship, Potentials, New Hampshire Business Review, and other business publications.

Dianne was named Distinguished Woman of the Year. She is also active in the Boston Club, Sales and Marketing Executives of Greater Boston, The Commonwealth Institutes, Boston College CEO Club, Who’s Who in America and Women in World Trade. She is fluent in French and Polish.

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