It costs 10 times more to gain a new customer than it does to keep an existing customer.
President and Founder of Loyalty Factor, Dianne Durkin has over 25 years of experience in finance, direct sales, international marketing and training and development. She has held Vice President of Marketing and Presidential positions with companies like Gulf Oil, Digital Equipment Corp, Corporate Branding Partnership and ASTEA International. She has also founded and sold two companies. Dianne has built a reputation as one who can quickly assess the core issues within a company and outline their impact on the organization and its profits, productivity and people. Dianne’s combination of executive management and entrepreneurial skills has proven very beneficial in helping major corporations and small enterprises achieve maximum results.
Dianne is described as a visionary thinker that takes vision into reality, a true leader, a rare combination of creativity and strong business sense who quickly gets to the core issues and their impact on the organization, profits, productivity and people. Because of her unique blend of skills of finance, direct sales, international marketing, training and development, she incorporates Return on Investment thinking into all her processes and recommendations thereby showing measurable results to her clients.
Her effective style at all levels of an organization energizes people to overachieve personally and professionally, while at the same time providing an atmosphere of camaraderie and mutual respect.
Because of the combination of her skills, style and energy, she is continually sought after to guide companies into new markets and directions.
A graduate of RivierCollege, Ms. Durkin holds a Masters Degree in Mathematics from DuquesneUniversity. She has also completed advanced management programs at the University of Santa Clara and BabsonCollege.
As author of The Loyalty Factor and The Power of Magnetic Leadership: It's Time to Get Real , she has been featured in The New York Times, Wall Street Journal, Fortune, USA Today, Investor’s Business Daily, The Boston Globe, among numerous other publications. She was also the subject of a cover story in Learning and Training Magazine, and she appeared on National Public Radio and Bloomberg Television and Radio. Her writing has appeared in Master Salesmanship, Potentials, New Hampshire Business Review, and other business publications.
Dianne was named Distinguished Woman of the Year. She is also active in the Boston Club, Sales and Marketing Executives of Greater Boston, The Commonwealth Institute, Boston College CEO Club, Who’s Who in America and Women in World Trade. She is fluent in French and Polish.