It often takes the objective expertise of an outside consultant to facilitate the change process. This is especially the case when a company is engaged in a major change initiative or a merger or acquisition. Loyalty Factor works with executives to clearly define the future strategy and integrate the new vision, values and positioning of the company through a five step process:

1. Set vision, values and positioning where meaning and purpose are
   clear resulting in people wanting to make meaningful contributions.
   
2. Listen, involve, support and empower all constituencies to strive for the
   organization's success.
   
3. Develop integrated, consistent strategic initiatives and communications
   strategies with measurable results.
   
4. Provide an environment that promotes collaboration, builds effective teams,
   and fosters a commitment to change and growth.
   
5. Measure productivity and profitability with return on investment
   methodologies.