Employee loyalty builds customer loyalty, which builds brand loyalty. It’s as simple - and as difficult - as that.
Managing Today's Multigenerational Workforce
Never before in the business world has there been such a diversity of generations in the workforce: the Veterans (1922-1944), Boomers (1945 – 1960), Xers (1961 – 1980), Gen Y (1980 – 2000), and Gen Z (2000 to present). Each of these generations has different values, needs and motivating factors, which can sometimes make it challenging for managers to understand where their employees are coming from. In this module we discuss the various generations that presently coexist in the workplace. We review their typical traits and explore what each of these generations is looking for from an organization. In this module, managers will learn strategies for motivating, coaching and developing employees from different generations, and how these new generations manage and lead - allowing them to create an environment that is conducive to attracting and retaining talent from a cross-section of individuals.