It often takes the objective expertise of an outside consultant to facilitate the change process. This is especially the case when a company is engaged in a major change initiative or a merger or acquisition. Loyalty Factor works with executives to clearly define the future strategy and integrate the new vision, values and positioning of the company through a five step process:

1. Set vision, values and positioning where meaning and purpose are
   clear resulting in people wanting to make meaningful contributions.
   
2. Listen, involve, support and empower all constituencies to strive for the
   organization's success.
   
3. Develop integrated, consistent strategic initiatives and communications
   strategies with measurable results.
   
4. Provide an environment that promotes collaboration, builds effective teams,
   and fosters a commitment to change and growth.
   
5. Measure productivity and profitability with return on investment
   methodologies.

Many companies utilize 360-degree feedback, a process touted for boosting productivity by giving workers a more accurate sense of their personal strengths and weaknesses and effectively identifying true competencies. If administered regularly these assessments are also a useful tool for evaluating the effects of training and other development programs and can be used to target training towards the specific needs/developmental areas of an organization or group.

Loyalty Factor provides a customized 360 Assessment specifically tailored to developing Magnetic Leadership, entitled:

Magnetic Leadership:
The R.E.A.L. Approach, Retaining, Engaging and Attracting Loyalty

This assessment outlines the traits and competencies for effective magnetic leadership, and provides detailed feedback on how individuals can become powerful magnetic leaders.

In order to be effective, a comprehensive change management process requires three elements:

• Leading the change.
• Managing through the change.
• Providing an environment where the change can easily and smoothly be accepted.

Loyalty Factor's seven-step change management process incorporates each of these elements. Similar to our strategic assessment process, our change process fuels momentum and trust by engaging and valuing all constituencies in an organization. This leads to maximum results and provides excellent ROI for your change initiative.

A corporation’s core strength is its employees. Through focus groups and intensive interviews, Loyalty Factor determines how employees view their place within the organization. We then work with the management team to implement programs to increase employee loyalty at all levels. Throughout the process Loyalty Factor coaches, engages, supports, and involves employees while helping them understand the importance of their role in their company’s success.

Customer retention, especially in trying economic times, must be the focus of any company interested in growth. Loyal customers provide a solid foundation of revenues and can be counted on to purchase new offerings and forward recommendations to potential customers. By simply increasing customer retention from 10% to 15%, companies can double their profits. Loyalty Factor will work with your organization to conduct surveys and focus groups, analyze corporate records, and develop goals and programs for customer retention.

Have you ever wondered:

• How you can I get everyone in my organization on the same page?
• How to get my team to work more effectively together?
• How can I get my vision and strategic direction clearly, concisely and consistently communicated across the entire organization?
• How can I get my senior managers to take calculated risks and make decisions that will support our strategy?
• How do I get my leadership staff to understand the reasons for our strategic direction?
• How do I set up a plan to get middle management involved early and often in strategies for the organization?
• How do I get individuals to understand how their jobs affect the bottom-line results of the organization?
• How do I clearly define individual roles and responsibilities to support the overall vision and strategy of the organization?

If you ask yourself any or all of these questions, don’t feel that you are alone. Executives across the world are continually seeking answers to these questions. This is where coaching plays a huge role.

With the help of a business coach, senior managers can develop strategies and implementation plans to deal with all aspects of their complex roles. The key is to have coaches who are also business coaches, and understand the operational and relationship issues associated with running a business

Dianne Durkin has over 25 years of experience as a financial analyst, direct sales person, international marketing, and training and development. She has been the financial analyst and Vice President of Marketing for a technology company and the President of a consulting and training company. She has also founded and sold two companies.

Dianne’s combination of executive management and entrepreneurial skills has proven to be very beneficial in helping professionals at all levels of an organization maximize their efficiency and effectiveness. Dianne is known to take vision to reality. She is described as a rare combination of creativity and strong business sense who quickly gets to the core issues and their impact on the organization – profits, productivity and people.

Working with all styles of individuals Dianne coaches leaders and managers across the entire organization. For more information about Dianne’s coaching services,

Please call to schedule your FREE 30 minute Intro session.

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