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Loyalty and The Loyalty Factor are Invaluable
The Loyalty Factor: Building Employee, Customer and Brand Loyalty
November, 2010
“What is most amazing about The Loyalty Factor is that through detailed explanations, real case studies, and recent examples from companies of all sizes, author Dianne Durkin shows readers that loyalty truly matters in business and that it can be obtained.
Readers gain insights into the workings of some of the most well branded companies in the nation, and learn how and why these brands have come to be household names. The Loyalty Factor shows that how we each treat each other, from CEO to secretary to part-time sanitation engineer, really does matter and it is quantifiable in the companies' profitability. You reap what you sew.
The Loyalty Factor gives a great overview of how branding came to be such an important force in American business. The first part of the book is incredibly enlightening and interesting in its explanation of loyalty's evolution within our social and business cultures. The book shows that the meaning of and concern for loyalty is different according to the generations. This is important to anyone who manages people of different ages.
Finally, as a small business owner, what I found most valuable about The Loyalty Factor is that the book showed how companies turned problems into successes and gave step by step explanations that I can relate to my own business. I am going to test The Loyalty Factor’s 12-step brainstorming session and it's five-step crisis management plan in my company immediately.
Anyone who runs a business, manages employees, or works with clients or customers needs to read The Loyalty Factor.”
Must Read for CEO’s, Managers and More!
The Loyalty Factor: Building Employee, Customer and Brand Loyalty
September, 2010
“The step-by-step procedure outlined in this book, is a brilliantly simple yet profound formula for successfully creating and maintaining employee, customer and brand loyalty. It is a must read for CEO’s, managers and anyone who wants to improve their organization.”
Clear & Simple Roadmap
The Loyalty Factor: Building Employee, Customer and Brand Loyalty
September, 2010
“Dianne creates a clear and simple roadmap for driving employee loyalty, customer loyalty, and ultimately brand loyalty. And to show that it CAN be done, the book is jam-packed with terrific examples of companies that have done what it takes and succeeded!”
Loyalty Must Be A Priority
The Loyalty Factor: Building Employee, Customer and Brand Loyalty
September, 2010
“The Loyalty Factor is an excellent resource for any company executive. Dianne Durkin really “gets it” in understanding what’s going on in Corporate America. With the economic downturn in the past 4-5 years, company executives have been focused on surviving ----and not much attention to loyalty. Now with the emergence of a more vibrant economy, loyalty must be a priority. The Loyalty Factor will focus executives in the right direction.
Unusually Useful Leadership Guide
The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.
March, 2011
“Dianne Durkin has provided an unusually useful guide to effective leadership. Clear descriptions of the key elements of magnetic leadership, coupled with practical assessments for the practitioner, make for a powerful toolkit. Well-grounded in the requirements for today's leaders, this book will help executives to ‘Get Real.’”
Many Useful R.E.A.L. Tips
The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.
February, 2011
“A must read for any successful business leader in today’s environment. The book is not only insightful it’s functional, supplying many useful R.E.A.L. tips.”
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Not to be overlooked for the small business leader
The Loyalty Factor: Building Employee, Customer and Brand Loyalty
December, 2010
“If you care, it shows much more in one's work. ‘The Loyalty Factor: Building Employee, Customer, and Brand Loyalty’ is a guide for managers and other business leaders in making one's brand and company something that both the employees working for you and your customers feel as if it is something that truly matters. Simple steps can be done to inspire these qualities, and Durkin explains it well. "The Loyalty Factor" is not to be overlooked for the small business leader.”
If you manage an organization... read this book
The Loyalty Factor: Building Employee, Customer and Brand Loyalty
November, 2010
“If you are responsible for managing an organization and a group of people The Loyalty Factor is a must read book. Full of step-by-step guidelines on how to manage and motivate a small or large group of volunteers, employees, and customers by motivating creative and engaging productivity that will help establish brand loyalty.
All business owners or managers in these hard economic times need a professional mentor to share their knowledge while guiding them through the economic land mines so they can survive and at the same time increase their companies revenues. The Loyalty Factor is that mentor.”
Must Read For All Who Manage An Organization
The Loyalty Factor: Building Employee, Customer and Brand Loyalty
October, 2010
“The Loyalty Factor is a must read for any individual responsible for managing an organization and a group of people. It provides step-by-step guidelines for how to manage, engage, motivate, and sustain a pool of volunteers, employees, and customers by igniting creative, engaging, productivity that will help establish brand loyalty. In these downturn economic times every business owner or manager is searching for a professional mentor to share time tested case studies and guide them through the economic storm so they can survive and remain profitable. The Loyalty Factor is that guidebook. It is a mentor no business owner can do without.”
James Malinchak
The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.
March, 2012
“If you’re ready to be a magnetic leader and empower those you lead, then read and absorb the strategies in this brilliant book by Dianne!”
~James Malinchak
Featured on ABC’s Hit TV Show, “Secret Millionaire”
Co-Author, “Chicken Soup for the College Soul”
Founder, www.BigMoneySpeaker.com
ONLY Leadership Guide Any Manager Needs!
The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.
March, 2011
“The Power of Magnetic Leadership is the only leadership reference guide any manager needs. It gives hands-on exercises and checklists to demonstrate leadership that gets results. This book gives all the tools you need to succeed as a manager and leader in today's global, dynamic economy.”
