• A survey of 350 executives across 14 industries, 68% confirmed their companies experienced unanticipated problems in their change process. – International Consortium of Executive Development Research.

  • Leadership is being the best you can be, and helping others be the best they can be.

  • The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor. Vince Lombardi

  • If you want 1 year of prosperity, grow rice. If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people. – Chinese Proverb

  • It costs 10 times more to gain a new customer than it does to keep an existing customer.

  • Companies Don’t Solve Problems.
    People Do.

  • Learn something every day. Never stop learning.

  • Leadership IQ being equal, it is believed emotional intelligence – how we manage ourselves, our emotions and the emotions of others – accounts for 85 – 90% of what separates the most outstanding leaders from their peers.

  • 85% of business leaders agree that traditional differentiators alone are no longer a sustainable business strategy.

  • Employee loyalty builds customer loyalty, which builds brand loyalty. It’s as simple - and as difficult - as that.

  • The key to building a culture based on Trust and Personal Responsibility is getting all employees to be committed to the organization’s Vision and the Values That Build Trust.

  • People are the core strategic asset. To be successful, a company must listen, involve, encourage, nurture, support, empower, and reward all its constituencies.

  • The great thing in this world is not so much where we are, but in what direction we are moving. Oliver Wendell Holmes

  • 70% of organizational changes fail and these failures can be traced to ineffective leadership.

  • "High performing organizations are constantly focusing on improving their capabilities through learning systems, building knowledge capital and transformational learning throughout the organization.” - Ken Blanchard

  • It is estimated that 80% of mergers and acquisitions that occur today fail to meet initial expectations.

  • First, people don’t grow and change much unless they’re in a supportive environment where people know what they want to do and encourage them to do it.

  • The number one fear in the world is public speaking. “You” vs. “I” messages are powerful tools for capturing your audience’s attention.

  • No one of us is as smart as all of us – when teams function well, miracles happen.

  • The key to keeping customers satisfied and loyal is to value and train employees while making them an integral part of corporate success.

  • 50 – 70% of how employees perceive their organization can be traced back to the actions of one person – the leader.

  • Change is constant. To implement change you must listen, engage, and empower individuals in the change process.

  • Corporations can work five times harder and spend five times more money to gain new customers, or they can keep the ones they have.

  • The brighter you are, the more you have to learn.

  • 78% of consumers say their most satisfying experience occurred because of a capable and competent customer service representative.

  • 25 of every 27 customers who have a bad experience fail to report it because they don’t believe anything will change.

  • Personally, I am always ready to learn, although I do not always like being taught. Winston Churchill

  • Effective coaching is a key method for increasing productivity and profitability in an organization. Recent studies have shown that 85% of the workforce wants holistic coaching so that they can continually improve and grow.

The Loyalty Factor: Building Employee, Customer & Brand Loyalty

$19.00 each

+

In its 2nd printing, The Loyalty Factor provides proven methodologies to:

  • Increase productivity
  • Multiply profitability
  • Reformulate strategies and processes
  • Fuel momentum for employee, customer and brand loyalty

This is a business strategy book that instructs CEOs and mid level managers how they can make or break a loyalty initiative, and provide a guide for managing in times of large scale change or crisis. It is a guide that is packed with proven methods for translating allegiance into bottom-line results. The book focuses on numerous companies that have increased corporate profitability by focusing first on the company’s internal mission, structure and employees.

  • Must Read for CEO’s, Managers and More!
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    September, 2010

    “The step-by-step procedure outlined in this book, is a brilliantly simple yet profound formula for successfully creating and maintaining employee, customer and brand loyalty. It is a must read for CEO’s, managers and anyone who wants to improve their organization.”

  • Invaluable Guide
    The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.
    October, 2010

    “An invaluable guide to creating an environment that welcomes Generations X and Y into your company and makes the whole organization more successful. Simple, practical and so beneficial - Great tips for every leader and manager.”

  • Clear & Simple Roadmap
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    September, 2010

    “Dianne creates a clear and simple roadmap for driving employee loyalty, customer loyalty, and ultimately brand loyalty. And to show that it CAN be done, the book is jam-packed with terrific examples of companies that have done what it takes and succeeded!”

  • Successful Companies Are All About Loyalty
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    September, 2010

    “Successful companies are all about loyalty - from employees, customers, investors etc. The Loyalty Factor provides some great insights on how to build and maintain loyalty over the long haul.”

  • Excellent Resource - A MUST READ!
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    October, 2010

    “The Loyalty Factor is an excellent resource for any company or individual looking to learn more about the value of loyalty in the business world. This book outlines the five essential steps to building the loyalty factor process in order to create an environment that increases employee loyalty and customer loyalty, which then builds brand loyalty.

    This book contains clear examples and captivating case studies from some of the most admired companies in America including Best Buy, Tiffany, Southwest Airlines and Whole Foods. With the most powerful form of marketing being positive word of mouth - who wouldn't want to increase the loyalty within their company? This book is a quick and easy MUST - READ! Fabulous advice!”

  • ONLY Leadership Guide Any Manager Needs!
    The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.
    March, 2011

    “The Power of Magnetic Leadership is the only leadership reference guide any manager needs. It gives hands-on exercises and checklists to demonstrate leadership that gets results. This book gives all the tools you need to succeed as a manager and leader in today's global, dynamic economy.”

  • Wakeup Call for Executives
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    September, 2010

    “This is a wakeup call to executives in any business. The Loyalty Factor is spot on wisdom for creating sustaining value in any business. Loyalty is many times taken for granted or assumed but as Dianne so passionately points out, management must take actionable ownership to create and enhance loyalty in their business. The examples and concepts illustrated provide a structured approach to jump-start the loyalty building process. Building The Loyalty Factor will become a strategic part of running our business.”

  • James Malinchak
    The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.
    March, 2012

    “If you’re ready to be a magnetic leader and empower those you lead, then read and absorb the strategies in this brilliant book by Dianne!”

    ~James Malinchak
    Featured on ABC’s Hit TV Show, “Secret Millionaire”
    Co-Author, “Chicken Soup for the College Soul”
    Founder, www.BigMoneySpeaker.com

  • Not to be overlooked for the small business leader
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    December, 2010

    “If you care, it shows much more in one's work. ‘The Loyalty Factor: Building Employee, Customer, and Brand Loyalty’ is a guide for managers and other business leaders in making one's brand and company something that both the employees working for you and your customers feel as if it is something that truly matters. Simple steps can be done to inspire these qualities, and Durkin explains it well. "The Loyalty Factor" is not to be overlooked for the small business leader.”

  • Loyalty Must Be A Priority
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    September, 2010

    “The Loyalty Factor is an excellent resource for any company executive. Dianne Durkin really “gets it” in understanding what’s going on in Corporate America. With the economic downturn in the past 4-5 years, company executives have been focused on surviving ----and not much attention to loyalty. Now with the emergence of a more vibrant economy, loyalty must be a priority. The Loyalty Factor will focus executives in the right direction.

  • Unusually Useful Leadership Guide
    The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.
    March, 2011

    “Dianne Durkin has provided an unusually useful guide to effective leadership. Clear descriptions of the key elements of magnetic leadership, coupled with practical assessments for the practitioner, make for a powerful toolkit. Well-grounded in the requirements for today's leaders, this book will help executives to ‘Get Real.’”

  • Many Useful R.E.A.L. Tips
    The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.
    February, 2011

    “A must read for any successful business leader in today’s environment. The book is not only insightful it’s functional, supplying many useful R.E.A.L. tips.”

  • J.T. Foxx
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    May, 2012

    “The most important thing in business and relationships is loyalty, relationships and results. That is why this book is so powerful and I appreciate it. This is in my opinion the bible of loyalty, and everyone should get a copy. It is a phenomenal book!”

    ~JT Foxx JT Foxx Organization, Mega Partnering

  • Great Read for Owners Concerned with Turnover
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    December, 2010

    “Bought the book ‘Loyalty Factor’ on Monday and finished it on Wednesday. This is a must read for owners that are concerned with employee turn over. I bought a second book for a friend that works for a major corporation, which should be a must read for them. Treating everyone with respect and honesty is a must. Great book, wish I had it 25 years ago to have my managers read it.”

  • Must Read For All Who Manage An Organization
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    October, 2010

    “The Loyalty Factor is a must read for any individual responsible for managing an organization and a group of people. It provides step-by-step guidelines for how to manage, engage, motivate, and sustain a pool of volunteers, employees, and customers by igniting creative, engaging, productivity that will help establish brand loyalty. In these downturn economic times every business owner or manager is searching for a professional mentor to share time tested case studies and guide them through the economic storm so they can survive and remain profitable. The Loyalty Factor is that guidebook. It is a mentor no business owner can do without.”

  • Loyalty and The Loyalty Factor are Invaluable
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    November, 2010

    “What is most amazing about The Loyalty Factor is that through detailed explanations, real case studies, and recent examples from companies of all sizes, author Dianne Durkin shows readers that loyalty truly matters in business and that it can be obtained.

  • If you manage an organization... read this book
    The Loyalty Factor: Building Employee, Customer and Brand Loyalty
    November, 2010

    “If you are responsible for managing an organization and a group of people The Loyalty Factor is a must read book. Full of step-by-step guidelines on how to manage and motivate a small or large group of volunteers, employees, and customers by motivating creative and engaging productivity that will help establish brand loyalty.

    All business owners or managers in these hard economic times need a professional mentor to share their knowledge while guiding them through the economic land mines so they can survive and at the same time increase their companies revenues. The Loyalty Factor is that mentor.”

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